Promotions Director
Bryant@TheRanchRadio.com
MANAGES
- KFWR & KTFW Station Events
- On-Air & Online Prize Giveaways
- The Promotions Team
- Station Trade Accounts
IMPORTANT NOTES FROM BRYANT…
“DOES THIS AFFECT PROMOTIONS?”
Is it an event?
Is it a giveaway (on-air, web, Social media)?
Is it a sponsor to an event?
Does it require any onsite details (signage, auction items, etc…)?
Need promotional ideas from the Promotions Meeting Group (General Manager, Sales Manager, Operations Director, Program Directors, Promotions Director, and Promotions Coordinator)
“If any of those are a Yes, in affects Promotions.”
EVENTS
1. To reserve a date and time send an Event Request Form (do asap so the time/date is not taken by another event)
2. Once the event is sold and details are known send an Event Conformation Form (due 1 week prior to event, sooner is better)
– Anything less than a weeks’ notice is not guaranteed staffing wise.
– Jocks are scheduled week of my appropriate Program Director.
GIVE-AWAYS (on-air / web / social media)
1. Any added value giveaways are subject to be bumped for paid giveaways (ideally all giveaways should be paid giveaways as the client typically receives 3 live mentions per giveaway)
2. Fill out Prize Request Form (Due end of day Thursday week before the giveaway at the latest, Example, if you want to start a giveaway on Monday, June 30th, form is due Thursday June 26th)
– All giveaways are pending until approval from Program Director.
– If prize is to be picked up at the station, prize must be given to Promotions prior to giveaway.
(Exception is major concerts / shows where we are giving away pre-sell)
SPONSOR TO AN EXISTING EVENT
1. Fill out appropriate Sales Grid if applicable
2.Turn in copy of proposal to Promotions Director
– If banners/handouts are part of the agreement, please give to the Promotions Director.
– If jock liners are part of the agreement please give to the Promotions Director.
MISC. ONSITE DETAILS (signage, auction items, etc)
Please give information to the Promotions Director
PROMOTIONS MEETING
Promotions Meetings are held Tuesday Mornings, if you have anything to add to the agenda, or need to be a part of the meeting let the Promotions Director know by Monday prior
* Promotions will act as a central point of contact for Programming and Sales, please email all necessary information to the Promotions Director as it happens to coordinate between departments